The Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM) works primarily with a view to modernising and adapting the artisanal structure of Catalonia in all sectors: production, design, image and advertising, brand creation and marketing. The organisation is responsible for promoting Catalan craftsmanship, both nationally and international, through a programme of events, conferences and competitions. The organisation fosters Catalonia’s rich craftsmanship heritage and ensures artisanal training and links to viable careers. It also guarantees the Catalan handicraft sector benefits from communication strategies, analytical services, which review the sector and its markets and subsidies.